Italy’s EV sales keep growing in June as Dacia Spring hits the market

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Electric mobility’s long road to mainstream adoption continues in June. Sales across Europe keep climbing and Italy’s numbers follow suit, in a noteworthy end to the first half of the year that sees near-record levels of EV registrations.

Monthly data released by Unrae update recent statistics with more of the news we are growing used to hear. The Italian car market keeps recovering from last year’s debacle, scoring a total of over 150,000 registrations – almost 13% more than the 133,000 recorded a year prior, but still lower than 2019 June levels. Petrol and diesel powertrains are in unstoppable retreat, with 30.3% and 22.4% market share respectively, and double digit reductions year-on-year (YoY). Traditional hybrids score a solid 27.4%, slightly lower than recent records, yet ready to overtake petrol any month now as most popular powertrain in the market.

Full electric cars reach near record highs again as the quarter ends, with 7,025 units and almost 4.7% share of the market, in fact the second best share in a healthy market after last December, when it reached 6% with the year end push. This month’s result is more than triple (+214%) the number of registrations just twelve months ago, when the count stopped at 2,237 units, confirming the steep rise of this early exponential phase of growth, with new models popping up every month.

Plug-in hybrids confirm their current lead over pure electrics, reaching 7,118 units and a similar 4.7% market share. This is also their third best result to date, with an over fourfold YoY growth (!) from the 1,647 registrations of June 2020. PHEVs are enjoying increasing interest in the Italian market following subdued sales in previous years, as more and more small-size SUVs with a plug are released by legacy brands.

The first six months of 2021 have rewarded plug-in hybrids perhaps simply for this very reason: a broader choice among popular body styles (that is, compact crossovers). If that’s the case, BEVs could soon recover their leading position as the number of new fully electric models of this kind keeps soaring. Either way, this month’s overall market share of 9.4% for plug-in cars (second highest result to date for Italy) is likely to be the new base from which an exciting second half of the year will build momentum. June’s Top 10 BEV chart is once again shaken by a new entry, and a quite important one.

Queen of the month is Tesla Model 3, which predictably benefits from the quarter end push to score 984 registrations, staving off even the toughest competitor for top spot. Fiat 500e is in fact second with 955 units, showing consistent levels month after month (while Fiat recently confirmed its intention to double production within a year to around 140,000 units annually). Stably in third spot, Renault Twingo ZE again closes the podium reaching 829 registrations.

With such a typical trio at the top, it’s the fourth position that grabs our attention this month. Dacia Spring – the cheapest BEV of them all – has finally landed. With 618 units, the Romanian brand’s first fully electric car promises to democratise electric mobility with its aggressive pricing, less than 20,000 euros (including 22% VAT) which can even halve thanks to current Italian incentives. With such pricing, small size and crossover appeal, we can rest assured the Spring is bound for success in Italy as well as the rest of Europe (the only constraint may well be production!).

The tiny Smart ForTwo trails Dacia in fifth position with 615 registrations, followed by VW ID.3 in sixth place with 398 units. The German C-segment model has now been a stable presence in Italy’s Top 10 since March, perhaps a sign of this market’s evolution to a broader base of models beyond city cars. Some well known names close the chart, with former best seller Renault Zoe in 7th place (321 units), followed by French rivals Peugeot e-208 and e-2008, and Nissan Leaf in tenth position.

Things are changing fast in the full electric arena. Competition among city cars is heating up, with new entries slashing the barrier of EV ownership to ICE level, while family-sized options become available at a sustained pace, as legacy car makers fight to get noticed with ever increasing EV advertising. It won’t take long to see the fruit of this electric offensive.

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Plug-in cars at 9% in Italy in May as VW MEB platform starts spreading

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European car markets keep marching along the exponential ramp of EV adoption in May. Both full electric cars and plug-in hybrids continue to score increasing market share amidst shrinking overall car sales in the post-Covid economy. Italy, the fourth largest market in the continent, keeps its own tempo and unique taste for EVs, trailing top countries by a few months.

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Italy’s exponential EV market growth continues in April as Fiat 500e reigns supreme

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As the world slowly but steadily heads out of the coronavirus pandemic, the global economy is waking up – along with inflation concerns – and car markets are recording a sustained recovery from last year’s rout. Europe is at the heart of the EV revolution, both for electric cars production and adoption, with many countries boasting encouraging EV market share growth month after month. Following a promising first quarter, April is no different.

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Italy’s EV market more than tripled YoY in Q1 2021 – 6.6% market share

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The first quarter of 2021 has offered an upbeat snapshot of EV sales throughout Europe, with a continued strong rise across all markets. Italy’s sales started off the year with softer growth than other countries, but a strong rebound at the end of Q1 means this year’s electric cars stats already impress.

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March brings fresh EV records to Italy’s car market

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Italy’s EV sales get a substantial boost in March as the first quarter of 2021 ends with electrifying new records. The year started with rather soft numbers following a brilliant end to 2020, but a notable shift in pace now bodes well for the months to come.

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February EV market share grows in Italy: +123% YoY

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The race to electrification continues in Europe. As car markets find their way out of the pandemic, EVs leave a greater mark month after month. Italy sees stronger sales in February following a soft start to the year, as all electrified vehicles contribute to replace traditional powertrains.

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Volvo is planning its own public fast charging network in Italy

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2021 is quickly shaping up to be a crucial year for electric cars. As the world thrusts itself out of a pandemic and government policies clearly target sustainability through huge recovery funds, the shift to electric mobility is gaining pace. But it’s not just governments who plead considerable investments to move forward and away from a fossil economy. The most forward-looking companies are also taking the plunge, seizing this moment of seismic change. Volvo is one of them.

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Plug-ins off to a soft January start in Italy’s car market

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Italy’s plug-in car market saw a rather soft start to 2021, following a sparkling end of 2020 which was marked by a sense of exuberance. January sales figures show a combination of the hangover from year end, as well as the marks of a new lockdown. Plug-in vehicles, nonetheless, are on the rise in a year on year (YoY) comparison.

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Italy’s EV charging infrastructure is about to get a high-power boost

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As Europe accelerates its transition to electric mobility, a key factor many countries are focusing on for a successful shift is their charging infrastructure. Italy’s electric car market is just now starting to get noticed, and while its limited network of fast chargers has always been a concern by skeptics and enthusiasts alike, this issue may soon become a thing of the past.

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Italy’s EV market tripled in 2020 – Can it triple again this year?

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The ugly duckling of electric mobility among Europe’s top car markets is finally turning into a swan. We are talking about Italy, home to so many historic motor brands, where a once almost inexistent EV market is now blossoming into a noteworthy player as Europe pushes towards transport electrification.

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